Three Keys to Successful Basic Business Blogging: Reading, Commenting, Writing
Reading: Reading other people’s blogs keeps you up-to-date on what others are interested in. Subscribe to blogs relevant to your industry. Search for relevant blogs at blogsearch.google.com. You can subscribe to and manage blogs at Google.com/reader.
Commenting: Commenting on other people’s blogs builds relationships. You will get noticed by other bloggers and blog readers. Comments should increase the value of the article. Some things you can do in a comment are: share an example related to the article, add a point, add a useful link, disagree, or ask a question. When you post a comment, be sure to include your name and a link to your blog. You may just get the blogger to link back to your blog.
Writing: This is the part everyone worries about. What will I write about? How will I be able to keep up with it? Here are some basic writing tips:
* Keep it short. It doesn’t have to be a long post. One to three short paragraphs is more than enough.
* Make it specific. Don’t be vague. People will get bored quickly and move on unless it’s interesting and valuable to them.
* Make it interesting. Use images or formatting (bold, italics, lists) to create eye appeal.
* Don’t be too self-promotional. Sure, it’s your business. But this is not the place for a sales pitch. This is a place where people can come to be educated. They know where to find you once they want to do business.
* Create interesting titles. They can be funny, enticing (a list of 10 tips), or keyword rich for search engine optimization.
* Write regularly, at least weekly. I suggest at two to three times a week. Personally, I post each business day.
So now you’re asking, ‘what do I write about?’ It is not as difficult to come up with topics as you may think. Some suggestions:
* Lists of 5 ideas, trends or thoughts
* A list of relevant links with a short comment on why you found each valuable
* Share a recent experience you had
* Answer questions your clients or prospects often ask
* Comment on other blog articles you’ve read
* Turn a press release into a blog entry (again, tweak it so it’s not too self-promotional)
How Do I Promote My Blog?
1. Email all your friends, family, colleagues and announce the launch of your blog. If you’ve already started blogging, send out an announcement at 6 months, 1 year, or at your 50th blog post.
2. Trade guest articles with a similar blogger.
3. Include a blog article in your newsletter and make sure to include a link back to your blog.
4. Use your online business networking sites, such as Digg, Facebook, and LinkedIn, to let everyone know of your blog.
5. At the end of your article, ask a question and ask for comments. Put it in bold.
Where Can I Create a Blog? There are several places you can go to create a blog for free.
Blogger.com
WordPress.org
MovableType.com
LiveJournal.com
Multiply.com